SRK joins AR Rahman for ARRived anthem

The Indian Express   

6 November, 2018 13:20 PM

SRK joins AR Rahman for ARRived anthem

AR Rahman’s ARRived is India’s first YouTube original. Photo: The Indian Express

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Indian television has a plethora of singing reality shows but now the Mozart of Madras, AR Rahman has entered the singing reality space but on YouTube. India’s first YouTube original ARRived will premiere shortly on AR Rahman’s YouTube channel.

The anthem of the show was premiered recently on YouTube and alongside AR Rahman, it also features Shah Rukh Khan. The show will be co-judged by AR Rahman, Clinton Cerejo, Shaan and Vidya Vox.

The anthem of ARRived has been composed and produced by Clinton Cerejo and is written by Siddhant Kaushal.

This is India’s first YouTube original and with this, they aim to make their presence felt in the streaming service market but being YouTube, we imagine they are already way ahead in the race. YouTube Originals will be competing with giants like Netflix, Amazon Prime Video, Hotstar, Voot among many others.

Earlier this year, Amazon Prime tried their hand at a musical original The Remix. Zee5 also tried making a musical show titled Lockdown and they even pulled in some big names for the same like Badshah, Raftaar, Kailash Kher among many others.

On television, there are a number of singing reality shows that appear on an annual basis. In fact, the popular reality show Indian Idol is currently airing on Sony. While TV reality shows are quite dramatised, we can only hope that this trend will change when the show will be made for the internet audience.