The FIFA World Cup Trophy Tour kicked off with an official launch ceremony in London, with former World Cup winners Sir Geoff Hurst of England and Italy icon Andrea Pirlo on gracing the gathering.
Starting Monday, Coca-Cola is giving fans across the world a once-in-a-lifetime opportunity to get up close to the same coveted trophy that will be presented to the winner of the tournament in July. The trophy will visit 91 cities, across 51 countries and six continents, and will touch down in a number of nations for the first time ever, including Iceland, Austria and Mongolia.
"Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world,” FIFA's Chief Commercial Officer Philippe Le Floc’h said to FIFA.
Andrea Pirlo added, “It is a great honour that I could be here today to send-off the FIFA World Cup Trophy Tour plane on its journey around the globe. Being able to once again hold the Original Trophy brings back amazing memories for me, and I cannot wait to find out who will lift this precious sporting icon after the final of the 2018 FIFA World Cup. This trophy represents the absolute pinnacle of a player's career.”
Before beginning its global tour on Monday, the FIFA World Cup Trophy Tour by Coca-Cola travelled across Russia for three months, spanning more than 16,000 kilometres and visiting 16 cities, making it the longest host country tour in history.