Emma's Diary offers free products and discount coupons: LIFECYCLE MARKETING
A parenting advice site has been fined £140,000 after it was accused of illegally collecting data and selling it on for use by the Labour Party, which used it to profile new mums.
Emma's Diary gathered data on more than a million people, according to the Information Commissioner's Office (ICO), which issued the fine, reports BBC.
Labour used the information in the run up to the 2017 General Election.
Previously, Lifecycle Marketing, which owns Emma's Diary, denied wrong-doing.
It told the BBC it would be issuing a statement shortly.
Political parties commonly buy personal information to target their campaigns, but they must obtain appropriate consent from the providers.
Last month Labour said that it would review its "approach to acquiring data from third parties" in light of the ICO's concerns.